ABI for e-commerce operators

E-commerce businesses produce more data than most operators can read.

Revenue, ad spend, contribution margin, inventory, landed cost, returns, shipping cost, purchase orders, stockouts, cash, creative performance, and customer cohorts all move at once.

A dashboard can show the numbers. ABI finds what needs attention.

What ABI watches

• Sales and revenue
• Channel performance
• Contribution margin
• Landed cost and fulfillment cost
• Inventory and days of cover
• Cash position and upcoming payments
• Creative and campaign performance
• Repeat purchase behavior

What it can surface

• A paid channel that is losing money at scale.
• A product whose real margin is lower than assumed.
• A stockout risk inside supplier lead time.
• A creative winner that should receive more budget.
• A cash squeeze created by inventory and freight timing.

Why this is different from reporting

A report might show ROAS, margin, and inventory separately.

ABI connects them.

If a campaign is working but inventory cannot support demand, the recommendation changes. If revenue is up but contribution margin is down, the recommendation changes. If a product looks profitable before landed cost, the recommendation changes.

ABI exists for that cross-system reasoning.

Apply ABI to your business